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Thursday, July 31, 2008

The 15 - Point Website Checkup to Ensure Internet Success

By Dennis Francis


_ _1. Does your website follow a logical progression and is it user friendly? Western readers read websites the way they read magazines - left to right, top to bottom. They really like uncluttered copy with paragraphs that are more than 5 to 6 line deep.

_ _2. Is your website readable at 800x660, 1024x768, and at higher resolutions? Because there are so many choices in monitor sizes and resolutions your site should be flexible enough to accommodate a variety of sizes.

_ _ 3. How quickly do your web pages load? Are your images optimized?

The majority of Internet surfers in the U.S. still use a 56K modem. Your website should load at a comfortable speed for impatient surfers to stay for the completed page. A great way to do it is to load really compelling copy quickly while the images load.

_ _4. Is your content up-to-date and relevant to your audience?

If you created your website five years ago and haven't updated the content on your site I'd say you are in need of an overhaul. The idea is to get them coming back for more.

_ _5. Do you have a complete biography on your practice or business?

Your biography should read as a public relations piece. The aim of the copy is to give you credibility. Don't make it into a resume, give it a journalistic feel.

_ _6. Is your domain name relevant to your search terms as well as you business profile? Your domain name should describe your company, product or services.

_ _7. Have you done a search for your appropriate headings lately? Routinely "Google" your headings, and keywords. Do the same at Yahoo, MSN and other sites.

_ _8. Do you have an email marketing program on your website?

The average prospect now makes a decision on the 7th to 12th visit. You need to give them a reason to come back.

_ _9. Are you using Pay Per Click advertising? Are your search criteria and keywords appropriate? Be careful of your choice of keywords and watch your frequency. Check for competitive keywords.

_ _10. Do you sell products on-line? Are you set up to handle e-checks, credit cards and Paypal? Look for new ways to include more shoppers by increasing the convenience factor.

_ _11. Do you have an on-line newsletter subscription program?

Newsletters offer a great way to stay in touch with your market without beating them over the head.

_ _12. Do you send out notices and birthday cards to patients by email?

The number one reason for patient attrition is neglect. The studies show that patients and prospective patients will return to see you if they are reminded of your interest in them as people.

_ _13. Are you able to setup appointments on-line? This is a great convenience for the growing number of online consumers.

_ _14. Do you have multimedia education on your site for people who want to know more about chiropractic? This will bring interested patients and prospective patients back to your website.

_ _15. Do you have back links to your website? Links to your website from other relevant websites increase your ranking in the search engines.

If you weren't able to get a "Yes" 50% of the time, give me a call or email me for a free evaluation. I will see if we can get your site up to speed at a reasonable return on your investment.

Dennis Morales Francis is a small business coach and the author of "Double My Revenues In 12 Months or Less" and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to => to get your FREE copy now before it's too late!

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