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Sunday, February 14, 2010

How is SaleHoo Helpful to Online Businesses?

By Jamie Karen Francis

Online business owners are looking for all sorts of things that can help them improve their business more especially in terms of their profits. E-commerce has now been the answer to the economic crisis by those people who would like to own a business but has no enough money for capital. And to be able to earn more is a big help for online business owners.

Now, the most in-demand online business is sales. Many are selling all kinds of stuffs in auction and sales sites like eBay. And evidently, many have become successful in it. With sales businesses over the internet, it is important that the owners choose a reliable dropshipping and online directory listings. This will be their main source of products that they will sell. Therefore, if a supplier is not credible or will not perform well, then the business will definitely be affected.

Today, business owners prefer dealing with SaleHoo. This is the largest online directory listing that carries thousands of suppliers and distributors. With all those product sources, online sellers will not have a difficult time choosing the products and companies to contact. Sales businesses are given more options with the products and also, have a wider customer scope which will result to more sales and profits.

As businesses earn profits, it is possible to have growth in terms of their products. This aspect can also be provided by SaleHoo. You can have tons of products to add to your product list making your number of customers increase.

SaleHoo can help online businesses in lots of ways. With just $67, businesses will be given all the benefits it needs to improve, grow and profit in its full potentials.

As Seen on BBC News, FORBES and CNN Money
See: Dropshipper Wholesale (Platinum Edition) and Turnkey Wholesale Dropshipper
Jamie Karen Francis is a mother of 3 kids and also runs a very successful eBay business online. Find out how she managed to sell over $60,000 worth of products monthly without knowing how to build a website.

Friday, February 12, 2010

How is SaleHoo Helpful to Online Businesses?

Online business owners are looking for all sorts of things that can help them improve their business more especially in terms of their profits. E-commerce has now been the answer to the economic crisis by those people who would like to own a business but has no enough money for capital. And to be able to earn more is a big help for online business owners.

Now, the most in-demand online business is sales. Many are selling all kinds of stuffs in auction and sales sites like eBay. And evidently, many have become successful in it. With sales businesses over the internet, it is important that the owners choose a reliable dropshipping and online directory listings. This will be their main source of products that they will sell. Therefore, if a supplier is not credible or will not perform well, then the business will definitely be affected.

Today, business owners prefer dealing with SaleHoo. This is the largest online directory listing that carries thousands of suppliers and distributors. With all those product sources, online sellers will not have a difficult time choosing the products and companies to contact. Sales businesses are given more options with the products and also, have a wider customer scope which will result to more sales and profits.

As businesses earn profits, it is possible to have growth in terms of their products. This aspect can also be provided by SaleHoo. You can have tons of products to add to your product list making your number of customers increase.

SaleHoo can help online businesses in lots of ways. With just $67, businesses will be given all the benefits it needs to improve, grow and profit in its full potentials.

As Seen on BBC News, FORBES and CNN Money
See: Dropshipper Wholesale (Platinum Edition) and Turnkey Wholesale Dropshipper
Jamie Karen Francis is a mother of 3 kids and also runs a very successful eBay business online. Find out how she managed to sell over $60,000 worth of products monthly without knowing how to build a website.

 

Saturday, February 6, 2010

Why Ad Agencies Need to Change

By Alain Portmann

The advent of Web 2.0 in which consumers are empowered to promote and shape the persona of a brand will challenge the role of advertising agencies. The same way in which media conglomerates, owners of the airwaves and print press used to be the custodians of public information, agencies used to be architects of brands. Not anymore.

This change is not solely caused by the emergence of consumer generated content or a shift in consumers relationship with advertising, but the growth of free labour.

Futurists Alvin and Heidi Toffler argue a new trend is emerging within the economy, by which prosuming" or "creating what we consume" is restructuring the entire relationship between brands and consumers. The phenomenon is already taking place in our industry with the emergence of open source software such as Mozilla Firefox in which open participation and free creation determines the consumption cycle of a product. The way this free labour movement will shape the role of advertising agencies cannot be underestimated. With consumers being more involved in shaping brands and products, the existing model of advertising agencies based on execution of media, creative or strategic services will no longer be feasible.

For decades advertising agencies have acted more as a "brand lobbyists" mandating, executing and influencing consumers in behalf of brand owners. Agencies will have to become "brand ambassadors", helping understand and grow a constituency of consumers, which in turn is empowered to shape and determine the future of a brand or product.

This shift will require advertising agencies to fill their ranks with field experts as opposed to channel experts, individuals able to understand and harness the potential of this free labour resource. However, few advertising agencies will make the change, for there will always be a market for channel specific services such as media services or creative agencies. It will be the smaller, nimble agencies that drive this trend, for their legacy, structure and corporate DNA is far more malleable.

The challenge of harnessing free labour will also fall on the shoulders of advertisers and their Marketing Directors. They will not only have to recognise the impact of free labour on their plans, but select the best "brand ambassadors" to help them.

Alain Portmann, Web Liquid