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Friday, August 6, 2010

How to Mail Pizza Menus to Customers in 10 Easy Steps!

By Chris Barr

If you have a restaurant or pizzeria that depends on takeout and delivery business for cash flow, nothing is more important than attracting new customers and generating repeat business from existing customers. When it comes to restaurant marketing, nothing even comes close to the power of direct mail campaigns.

Design, print, and direct mail beautiful color menus to your target audience to generate massive sales increases, literally overnight. Use a trusted restaurant menu printing provider to get the best designs and highest response rates from your menu direct mailing campaign.

Here's How It Works in 10 Easy Steps:

1. Make a list of all your menu items, prices, and special offers.

2. Make a list of your "best sellers" and most profitable items.

3. Contact a trusted turnkey direct mail printer (search Google for "flyer printing and direct mail").

4. Request a phone conference with the printing company's marketing professionals to target your mailing audience and optimize the menu for best response rates.

5. Work with the printing company's designer team to layout the menu and review proofs. Make sure that the marketing offers (coupons and specials) are prominent.

6. Request that your menu designer place little stars by your "best sellers" and "most profitable items" to increase sales. Also include pictures of these items.

7. Approve your design for printing and production.

8. Have your printing company inkjet mailing addresses onto each individual menu.

9. Have your printing company tab (stickers that hold them shut) the menus for mailing

10. Have your printing company deliver your menus to the USPS for distribution.

Be Ready for New Customers!

Prepare for increased volume by ordering extra supplies a few days before your mailers are scheduled to be in homes. Also, request to have several additional staff members "on call" to handle any massive sales volume increases. Direct Mail works for restaurants (especially pizzerias!). Customers love takeout menus, and they love receiving coupons and good food! Who doesn't?

Real Restaurant Feedback, From the Web!

"We direct mailed menus directly to 5,000 homes and apartments using pizza menu mailers. I try to be a realist, so I only expected a 3% response. Guess what? We did not get the 3% return we were expecting, it skyrocketed to 12.5%! We had an amazing ROI."

-Brian P.

Independent Restaurant Operator

It is recommened that you work with one printer for your design, printing, and direct mail services. Doing so will save you greatly on costs. If you are more knowledgeable about design, printing, and direct mail (and if you have lots of free time) you can apply for a bulk mailing permit and try to sort all of your mail yourself. As with anything, doing it yourself is the absolute cheapest way to go, but it can backfire big time if you mess up or don't have lots of free time to dedicate to the project.

A trusted provider guarantees great design and printing quality and optimizes your chances to have a huge response rate from your mailing! Don't delay, start your new takeout menu direct mail campaign today! Perfect for pizza menus, takeout menus, and restaurant menus of all types!

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

2 comments:

eljohn us said...

Nice information..thx

kyaminy06 said...

I still thought it had been practical. Excellent post!
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